Serena
Brand Identity and Package Design
Published: Mar/26
A chocolate brand inspired by Amazonian ribeirinha communities and their traditional hand-painted lettering by Abridores de Letras.
The color palette was built by carefully adjusting the saturation of the Brazilian flag colors and pairing them with vibrant tones like pink and orange, reflecting the visual culture of the region and its expressive use of color.
In order to reinforce the idea of handmade and “Type made on a boat”, the secondary typeface was choose due to its rounded and irregular shapes that reminds the viewer of waves.
Serena
Brand Identity and Package Design
Published: Mar/26
A chocolate brand inspired by Amazonian ribeirinha communities and their traditional hand-painted lettering by Abridores de Letras.
The color palette was built by carefully adjusting the saturation of the Brazilian flag colors and pairing them with vibrant tones like pink and orange, reflecting the visual culture of the region and its expressive use of color.
In order to reinforce the idea of handmade and “Type made on a boat”, the secondary typeface was choose due to its rounded and irregular shapes that reminds the viewer of waves.
Serena
Brand Identity and Package Design
Published: Mar/26
A chocolate brand inspired by Amazonian ribeirinha communities and their traditional hand-painted lettering by Abridores de Letras.
The color palette was built by carefully adjusting the saturation of the Brazilian flag colors and pairing them with vibrant tones like pink and orange, reflecting the visual culture of the region and its expressive use of color.
In order to reinforce the idea of handmade and “Type made on a boat”, the secondary typeface was choose due to its rounded and irregular shapes that reminds the viewer of waves.
creative process
Brand Identity and Package Design
Published: Mar/2026
The project was initially a combination of illustrations and type however, as the process evolved, I realized the expressive potential of the type itself and decided to study it more closely.
I developed the letterforms from scratch, drawing inspiration from Tuscan typefaces, whose ornamental characteristics influenced the lettering created by Abridores de Letras.
creative process
Brand Identity and Package Design
Published: Mar/2026
The project was initially a combination of illustrations and type however, as the process evolved, I realized the expressive potential of the type itself and decided to study it more closely.
I developed the letterforms from scratch, drawing inspiration from Tuscan typefaces, whose ornamental characteristics influenced the lettering created by Abridores de Letras.
creative process
Brand Identity and Package Design
Published: Mar/2026
The project was initially a combination of illustrations and type however, as the process evolved, I realized the expressive potential of the type itself and decided to study it more closely.
I developed the letterforms from scratch, drawing inspiration from Tuscan typefaces, whose ornamental characteristics influenced the lettering created by Abridores de Letras.
